What are the Best Times to Post on Instagram?Īs mentioned above, one of the key elements of using the platform effectively is knowing when to post on Instagram. When this happens, Instagram will suggest content from new accounts based on what you like. ![]() If someone spends a lot of time on the app, they might eventually run out of content. Similar to #4, the time someone spends on Instagram affects their feed. Occasionally removing “ghost” followers can help solve this problem. If a large percentage of your followers is inactive, it can mess with your chances of being seen. Users who follow a lot of accounts run the risk of missing content from a lot of them. If they check the app less often, the content will be sorted by interest. Instagram’s algorithm even pays attention to how often a person checks the app! If they scroll through multiple times each day, then their feed will be more chronological. This is a great reason to learn the best day and time to post on Instagram. If you post at a time when your followers are active, you have a better chance of getting more engagement. Instagram still wants the latest and most interesting posts to show up in people’s feeds. The accounts a person engages with the most will tend to show up first and most often. Instagram will try to figure out a person’s relationship (or interest level) to an account they follow by monitoring their engagement. The algorithm also wants to make sure that friends, family, and accounts people care about show up in their feeds. If you like, share, or comment on certain kinds of content, you will end up seeing those types of posts first. If it thinks you have a high chance of “liking” a post, it will show up in your feed. The Instagram algorithm pays attention to things that you might like. According to Instagram, there are 6 key factors: interest, relationship, timeliness, frequency, followers, usage. Instead, they release general information about what the algorithm is looking for. Instagram doesn’t disclose all of the factors its algorithm uses to sort through content. Being aware of the best day and time to post on Instagram is a good start, but the algorithm is a bit more complicated. Since the app moved away from a chronological timeline, this has gotten a lot more difficult. ![]() Knowing the best ways to use the app (for marketing or personal use) often means working around Instagram’s algorithm. The app has also become a great place for businesses to engage with their audience and get their products out there. In addition to pictures, users can now post stories, reels, and long-form content on IGTV.
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